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Photos: SXSW - Dum Dum Girls, Bass Drum of Death at CYP Day Party

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Photos: SXSW - Theophilus London, Big K.R.I.T. at Pandora Discovery Den

This past SXSW Pandora Radio transformed Antone’s nightclub into the Pandora Discovery Den, marking the personalized radio mogul’s first official presence at the festival. Though the Discovery Den featured a week’s worth of bands as diverse as the multitude of channels offered on the radio service itself, Theophilus London easily stole the show the very first night of SXSW Music. After L.A.-based K. Flay impressed with a dynamic live show, even building one of her singles “No Duh” from scratch with her Akai sampler, Big K.R.I.T. stormed on stage for a raucous performance that culminated with him landing in the audience and chanting one of his anthemic choruses as if he was in the middle of a crowded house party. By the time Theophilus appeared (donning a tie-died Thrasher shirt and a bright red, sheik-like handkerchief) there was no avoiding his antics: a live band that was prone to stage diving, a one-on-one serenade with a girl plucked from the audience, even abruptly stopping his DJ mid-song just to introduce a host of new music he had been itching to debut. Check out photos from the show above and stay locked on the Emo’s blog for more exclusive SXSW photos and video.

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SXSW: Check Yo Ponytail 2 ft. Dum Dum Girls, Theophilus London at Emo’s East

Better start organizing your calendar, we got parties all day every day and it doesn’t let up with CYP2 at Emo’s East Thursday, March 15th. RSVP via Do512 ya heard?

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SXSW: Pandora Discovery Den at Antone’s Nightclub
The emergence of personalized radio is rewriting the basic rules for musicians. As Pandora achieves true scale, now counting over 125 million registered listeners in the U.S., it brings with it unprecedented opportunity for thousands of artists, many of whom have never spun on radio before. This is an exciting moment in the history of the music business and we are thrilled to be at SXSW to talk about our vision for the future.TIm Westergreen, CSO, Pandora
For the first time, leading personalized radio service Pandora will have an official presence at SXSW in 2012, transforming the legendary Antone’s nightclub into a downtown hotspot for keynote lectures and showcasing artists. The Discovery Den will span from Tuesday, March 13 to Friday March 16, kicking off with a happy hour DJ event (from none other than Dale Earnhardt Jr. Jr.) as well as performances by We Are Augustines and Band of Skulls. Theophilus London, Big K.R.I.T and up-and-coming ‘femcee’ K. Flay all hit the stage throughout the week, so make sure to cross-reference your schedule accordingly with the official Discovery Den lineup. On Wednesday Westergreen will also be demonstrating how a song’s “DNA” is decoded and entered into Pandora’s patented Music Genome, something he’s never before revealed publicly, so if I were you I’d head over to Do512 and RSVP while you still can. 

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Photos: Kendrick Lamar & RAC at the Beauty Ballroom

Last weekend the brand new Beauty Ballroom opened its doors at 2015 E. Riverside. Though it was only a soft opening, as the official Grand Opening is this weekend with Theophilus London on Friday and Daniel Johnston on Saturday, both Kendrick Lamar and the RAC DJs boasted two impressive performances to christen Austin’s newest venue. Check out more photos below and make sure to grab your tickets for this weekend.

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